What was predicted?
As per a study conducted by Nielsen Media India, on behalf of Amazon India, Indian consumers are bullish about shopping online during this festival season. Around 81% of consumers have shown intent to shop online during the 2023 festive season.
According to the study:
- 68% of consumers prefer the Amazon platform for online shopping.
- 87% of consumers in metros and 86% across tier-2 cities prefer to shop online during the festive season.
- 70% of consumers wait for the online festive season to purchase electronic items, because of the attractive offers, discounts, and new brand launches.
Now, Let’s understand the Indian Festival Season 2023
The Amazon Great Indian Festival Season attracts 9.5 crore customers in 48 hours
The Amazon Great Indian Festival Season 2023, started on 8th Oct 2023. In the next 48 hours, it recorded 9.5 crore customers. Amongst them, around 80% of the customers were from non-metro cities in India.
“The Amazon Great Indian Festival Season 2023 has witnessed a record of more than 110 crore visits with over 15 lakh new customers shopping on Amazon India for the first time,”
All this information is been shared by Suchit Subhas, Director, Amazon India. (Source and Credits – The Hindu Business Line) He also added that this festival this year had the highest number of customers and the highest number of orders of far.
Going forward the one-day delivery was done for more than 10 Lakh customers. Creating a great customer experience and enabling an opportunity to explore their favorite brands. It was fulfilled by 14 lakh sellers listed on Amazon.in, these sellers are Indian MSMEs and Local Businesses and Stores. Amazon Business, today caters to more than 99.5% of pin codes in India. 38,000 sellers clocked their highest-ever single-day sales.
Beauty, Lifestyle, and Electronics are 2023’s top-selling categories.
The sales of beauty products increased by 51.5% as compared to last year. 47% of sales of beauty products were contributed by consumers in the 18 to 24 age group.
Lifestyle and electronics were the other major categories that clock robust sales this year. Smartphones, Adaptors, and Earpods were the top-selling products in the electronics category with brands like Redmi, Oneplus, and Boat.
“Embracing online shopping as the new norm Indian e-commerce is poised for remarkable expansion.”
“The sales surge was led by GenZ and millennial Consumers indicating that the digitally-savvy generation is dominating the online shopping space in India.”
“There was an exponential rise in sales from Tier 1 and 3 cities in India.”
“The increased engagement of the younger generation and rising interest from smaller cities are important indicators of broadening acceptance and accessibility of online shopping across diverse demographics and geographies.”